Irish Single Malt No. 1 – 13 yo


ABV:   46.8% ABV

Price:  £59.95


With so much product patiently maturing in its cask and not yet ready for release, a distillery’s stock can easily become unwieldy. When vodka’s popularity was surging in the late 1980s, many cash-strapped whisky distilleries began selling their overstock casks to private individuals or other commercial entities.

Usually, these were barrels that didn’t fit easily into the brand’s established flavor portfolio. Thus, the independent bottler was born.

‘That Boutique-y Whisky Company’ focus is about bringing whiskey to the world in a fun way… it’s been described as a disrupting, ‘maverick’ whisky bottler.. They want to ‘break the rules’ on how people (especially young ones) view whisky.. (2012)

(TBWC was a working title that stuck and never got changed)

A modern branch of an established whisky company… “intersection of whisky fetishism and comic-book geekiness”

Owned by Atom Brands (owns Master of Malt), it buys single casks and bottles single malts, single grains and bourbons from whisky brokers and a variety of renowned distilleries (145 around the world) as well as producing award-winning blended malts and blends.

These whiskies are adorned with cultish graphic novel-style labels by artist Emily Chappell who clearly has Salvador Dali-esque influences! With lots of hidden meanings and ‘where’s wally’ style details in many cases.. “We wanted to create labels that were fun, funny, and sometimes outrageous,”

They are certainly unique, causing ripples but not one for the traditionists!!

Also have a sister ‘That Boutique-y Gin Company’

This Whiskey:

Batch 3 is a release of 1,726 bottles.

Nose:  White grapes, red apples and cooked pears. Plenty of vanilla-rich wafts follow, along with a touch of coconut.

Palate:  Bright citrus notes kick things off, joined by nectarine, quince, milky coffee and praline.

Finish:  Slightly nutty on the finish with almond and walnut, though still rich in fresh fruit sweetness.