If you have multiple surveys/forms you want to direct people to, one option is to use the Surveys (plural) includelet - this shows a box on the page with an intro to each one and a Respond button. This means you then don't need to bother embedding each survey individually onto pages and linking to them. This is what's showing the Voice Demo Site
Or, you can link to the main page of the Surveys app which shows a pretty similar choice of the two surveys.
Might be easier than the embedding route!
Thanks
Joe