The October 2024 issue of AI for Business discusses several key topics around the adoption and impact of AI in the business world.
One major theme is how AI affects work dynamics, with research highlighting both positive and negative impacts on employees. While AI can potentially relieve workers from repetitive tasks, it often results in the opposite—increasing routine tasks and reducing autonomy. The focus is on how AI is being integrated into workplaces, impacting meaningful work and the need to carefully manage AI’s role to prevent job dissatisfaction and monotony.
Another key article explores the challenges finance leaders face when deciding to invest in AI. With AI becoming integral to growth strategies, CFOs share advice on balancing the risks and benefits, especially in terms of cost, workforce readiness, and selecting the right tools to drive productivity without unnecessary complexity. It emphasises the importance of having clear goals and understanding the opportunity costs involved in AI projects.
Lastly, the rise of virtual influencers is explored, showing how AI-generated personas are becoming valuable marketing tools. Companies like Magalu are creating virtual influencers to enhance brand engagement. While there are advantages, such as control and consistency, the article also highlights challenges like authenticity and security concerns. Businesses must manage these AI-driven personas carefully to maintain trust with consumers.