On December 1st each year the world remembers the ongoing HIV pandemic – its impact on society, the terrible toll it has taken and reminds us to be ever-vigilant and promote messages of health and wellbeing to all sections of our communities.
This year’s theme is ‘Rock the Ribbon’ – a reference to the red ribbon, the first awareness ribbon to be worn on lapels, hats, jumpers and t-shirts across the globe. The wording is clearly aimed at young people – many of whom missed the first wave (to use a topical phrase) of the HIV awareness-raising campaigns of the 1980’s and 1990’s.
However, the wording struck a chord with us in terms of connection to Jewish imagery and, even, liturgy.
Tzur – Rock – is often used to refer to Hashem in liturgy. We reference Tzur Chayeinu (Rock of our lives) and Tzuri v’goali (My Rock and Redeemer) within the Amidah – the most intensely personal reflection time in daily prayer; the funeral service begins with declarations of our acceptance of Hatzur - Hashem’s perfection; and soon we will happily proclaim that Hashem is Maoz Tzur Yeshuati – My mighty Rock and Saviour.
So what does this have to do with World AIDS Day?
As a Jewish community we recognise that Hashem created this world – a world which exists with imperfections that it is our mission to address, challenge and overcome. This has always been our tafkid. And, as am segula we carry the responsibility of Tikkun Olam. Whilst this is a weighty responsibility, it is one we have always used as inspiration for promoting messages of humanity, charity and empathy – toward all sectors of our community and wider society.
The best traditions of Judaism have a broad world-view. A view than encompasses difficult and sensitive topics – not shying away from tough challenges because of our sensibilities or prejudices. This is how we have always evolved and been communally nimble in response to evolving challenges and dangers to the wellbeing of our collective community and the individuals therein.
If we are truly to accept our ‘Rock’ as our locus, we must recognise and confront the diversity of imperfections in our world – HIV included.
But what of the ribbon?
It is often taught that Moses could not have achieved what he did without his team around him. Everyone knows that Aaron was his mouthpiece.
However, less well-known is the legendary role of Miriam. She brought Am Yisrael together through song, dance, colour and joy. She 
I often imagine her dancing through the exhausted column of those earliest Jews as they made their way through the desert. I see her, and her company, with musical instruments, drums, colourful ribbons and toys for children – creating positivity where there was desperation, generating dance and song where there was silence. She ensured that Am Yisrael maintained its focus when it wanted to turn away.
In 2021 we need new Miriams. We must not turn away from the challenge of educating young people about HIV. Those living with, or affected by, HIV need our care and support more than ever in the current climate.
As a Faith Leader in the Jewish community you can play an intrinsic role in bringing Miriam’s message to our contemporary context.
Jewish AIDS Trust has recently partnered with two other charities in a project aiming to improve access to HIV education and services amongst faith communities in Greater London – with a view to reaching zero new HIV transmissions. We are looking for Faith Leaders who wish to help us achieve this aim.
Please ‘Rock the Ribbon’ in your community this year.