ON THIS DAY IN WEMBURY
12 June 1937
The Daily News in London carried a small but telling advert that showed just how far the reputation of Wembury Point Holiday Camp had spread. Listed alongside camps from Great Yarmouth and other coastal destinations, the Wembury site was promoted to a national audience as a South Devon getaway and was already fully booked for the first half of August.
This kind of national advertising reminds us that by the late 1930s Wembury Point had become a recognised holiday name, drawing families from far beyond Plymouth. The appeal was simple: clean air, coastal walks, safe bathing, views over the Sound and the Mewstone, and a cheaper alternative to the grander resorts. Camps like Wembury Point catered for ordinary working families looking for sun, sea, simple accommodation, and a break from city life.
It also hints at how busy the village could get each summer, with the beach, the Point and the cliff paths full of visitors who had first seen Wembury in a paper hundreds of miles away.
Source: Daily News (London), 12 June 1937.